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5 Top Tips For Pioneering an ABM Strategy at Your Company

Rex Biberston
Jul 6, 2021 2:14:55 PM

Growth Marketing Camp, Ep. 22

5 Top Tips For Pioneering an ABM Strategy at Your Company

Ivonne Smith has built, managed, and grown the Account Based Marketing strategy for her past two companies including Mindbody, the fast-growing health and wellness software brand you’re probably using to book classes today. It all started when she took a leap from the Customer Success world and started developing resources for sales to help them land major accounts at Skillsoft. In this episode she shares what it took to build from the ground up, and how she landed her dream job running ABM at Mindbody. Be sure to tune in!

 
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Here's what you can expect on today's episode

  • 6:17 - Marketing can never stand alone
  • 8:02 - Account-Based Marketing is People-Based Marketing
  • 16:30 - The Kudos File  

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