One of the largest providers of renewable energy project development in North America turns to Opensense to standardize signatures, drive engagement and promote quality Webinar sign-ups.
EDF Renewables North America is a market leading independent power producer and service provider with over 30 years of expertise in renewable energy and 16 gigawatts of developed projects across wind, solar and storage. EDF's marketing team wanted to upgrade their email signature attack to make sure everyone had a beautiful, branded signature.
Additionally, the EDF team wanted to be better utilize the highly-targeted nature of their employees' email signatures with targeted . interactive banners to share content, drive engagement, and build thought-leadership. EDF wanted emails that worked equally well on desktop and mobile devices, and across all platforms including iOS, Android, Gmail and Office365/Outlook. Because EDF uses Microsoft Active Directory for email account management, it needed a signature platform that and operated at the corporate server email level and integrated easily with this directory service. Naturally, EDF needed a product that would be easy for comms teams and non-technical users to run, without IT involvement.
Beautiful, on-brand signaturesfor every employee
No changesin employee workflows or ongoing IT involvement
20% increasein webinar signups with higher quality attendees
30% increasein customer engagement through emails
Efficient signature management capabilities -less than 30 minutes per week
Easy, fast creationof signature banners for campaigns focused on Sales, Operations, HR and Executive teams
Field-level editingfor signatures for approved employees
Automatic signature information updatesthrough Active Directory
Easy integration withMicrosoft Office 365
Uniform, reliable disclaimercoverage for all regulated emails