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How Investing In Brand Could Have Saved 150M Opt-Ins From Falling Short

Rex Biberston
May 18, 2021 10:08:14 AM

Growth Marketing Camp, Ep. 16

How Investing In Brand Could Have Saved 150M Opt-Ins From Falling Short

In this episode, Beau shares his experience helping build a campaign at Office Max, which garnered 150 Million opt-ins, but fell short of holding brand loyalty. He explains how he took those learnings and applied them to a recent campaign as Co-Founder of ScaleThat, where he utilized a measured (and almost scientific) omnichannel approach to increase in-store conversions for a CPG brand. Beau also leaves us with some sage advice on how B2B marketers can learn from brand marketers. 

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Here's what you can expect on today's episode:

  • 3:00 - Make ads that are newsworthy
  • 12:00 - Campaign Spotlight 
  • 22:00 - Get really smart about the bottom of the funnel

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