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How One Blip on the Radar Turned Into a Major Source of New User Growth

Rex Biberston
Jul 27, 2021 11:13:37 AM

Growth Marketing Camp, Ep. 25

How One Blip on the Radar Turned Into a Major Source of New User Growth

One of Workona’s minor features turned out to be a huge opportunity when the well-loved Chrome extension, The Great Suspender, was removed from the Chrome store suddenly. Through flexibility and some clever positioning, the Workona marketing team was able to benefit thousands of users who suddenly lost their favorite plugin, setting the stage for conversations around the larger Workona functionality. It’s a tale of fast reflexes and clever positioning that’s still generating new user growth.

 
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Here's what you can expect on today's episode

  • 7:45 - Capturing new traffic 
  • 11:50 - Start your day with stats 
  • 23:20 - Brand experience matters, first and foremost

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