Pete Larkin joined Anglepoint before it was a well-known entity in the SAM managed services space. In fact, they did most of their business through the channel and often got called “Angel” point. Needless to say, the brand needed to stand out and Pete was the marketer for the job. The rebrand Pete planned took education, investment, and active listening just to get off the ground. He shares with us all the nitty-gritty details and some critical insights into successfully rebranding with incredible outcomes.