Marcio Arnecke recently took on the role of VP Global Demand Generation & Regional Marketing at Intercom. He calls his childhood experience in Brazil a distinct advantage in his approach to growing the Intercom brand internationally. As he lays out the story of his first big campaign in his new role, you’ll hear how he focuses on conversions & revenue, not just top-of-funnel metrics. Bonus: He’s hiring a lot and might just be looking for you. Give this one a listen!