Get Demo
Get Demo

The Scientific Genius Behind Vidyard’s Product Led Growth Strategy

Rex Biberston
Oct 19, 2021 10:06:56 AM

Growth Marketing Camp, Ep. 33

The Scientific Genius Behind Vidyard’s Product Led Growth Strategy

Vidyard is synonymous with asynchronous video communication. They’re considered a top brand and attract thousands of users consistently. This means that sifting through usage data for the right hot leads for sales becomes a challenge only a scientist can tackle. Karishma Rajaratnam uses her masters in behavioral science to identify and engage the right audience at the right time as she heads up the product led growth marketing efforts. Hear her hot takes in this episode that can turn you from list checker into a mad scientist in no time. Dig in!

powered by Sounder

 Never want to miss an episode? Check out this podcast and subscribe and review on Apple PodcastsSounderGoogle PodcastsStitcherSpotifyTuneIn Radio, or YouTube.

Ready to show your support? 😉

If you’ve listened to the show and learned a thing or two, we’d appreciate it if you shared the love. Here are some ways you can help us to get this podcast out there.

  • Suggest a guest by tagging them in the comments
  • Like, comment, or share your favorite episodes 
  • Subscribe or follow the show on your platform of choice 
  • Give us a rating and comment if you like the episode  

You May Also Like

These Stories on Growth Marketing Camp

Subscribe by Email