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The Tale of Two Titans: How Freshworks Launched Their Slack Partnership

Rex Biberston
Sep 7, 2021 10:32:13 AM

Growth Marketing Camp, Ep. 29

The Tale of Two Titans: How Freshworks Launched Their Slack Partnership

Preethy Padmanabhan has a remarkable load on her plate, and she has managed to do it all with a smile. In this episode, she shares how her international team of product marketers made a huge win out of the Freshworks + Slack integration announcement. She’s full of sage advice including a bonus tip on the value of meditation and making time for sleep. Take three deep breaths and then go listen!

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Here's what you can expect on today's episode

  • 7:45 - Educating existing customers 
  • 16:04 - Be mindful of customer fatigue 
  • 20:41 - Double staff, double budget, or double time?


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