Compliance

Email signature marketing from Opensense turns emails into valuable promotional real estate for account based marketing or dynamic banners. A company with 500 employees could get the equivalent of $100,000 in online advertising with email marketing signatures containing dynamic banners.

With more GDPR probes into advertising coming, here's what B2B marketers should think about in case GDPR enforcement disrupts their marketing stack.

Email signatures are a subtle but important marketing asset and a useful way to convey helpful company information. With email signature management, you can centrally manage employee email signatures in a way that will keep them accurate, up to date, and in line with your current brand image.

GDPR creates concern around collection of personal data, obtaining consent, and telling people how it is being used. Email signatures present many challenges around GDPR (and opportunities). Being careless with your email signature, though, could lead to liability under the GDPR.