Brand Guidelines

Opensense Brand Guidelines

Follow these guidelines when you work with our brand. Here you’ll find our logo, typography, color palette, and downloadable assets.

Download Brand Book
Opensense brand style guide showcasing Rubik font family with header typography styles, color palette and color picker.
The Opensense email signature editor showing Deanna Tom’s signature and its fields, with headshots of Opensense team members around it.
About Us

Turn Brand Moments Into Business Outcomes

Opensense is the brand governance platform for enterprise organizations. We give IT the control layer they need and Marketing the activation channel they have been missing, across email, digital business cards, and every employee interaction in between. The strongest brands aren’t just well-designed. They’re enforced.

Primary

The full icon-mark and word-mark is the primary logo that should always be used (unless the secondary logo is a better choice due to space and legibility issues).

Opensense logo in horizontal orientation with the brand emblem icon-mark to the right of the word-mark.

Secondary

The secondary logo should be used sparingly and only in cases where the full logo is too small and illegible.

Opensense logo in vertical orientation with the brand emblem icon-mark directly above the word-mark.

Emblem

The emblem should be used for social platforms, app icons, and for certain graphic design projects in order to create interest.

Opensense brand emblem

Logo Application

On Background

The full icon-mark and word-mark is the primary logo that should always be used (unless the secondary logo is a better choice due to space and legibility issues).

Opensense logo displayed in two color variations: dark text on white background and white text on dark background, featuring the multicolor brand-mark.

Over an Image

When placing the logo over an image, the logo must be completely legible. Please maintain an appropriate amount of negative space around the logo as demonstrated.

Opensense campaign banner reading “Understand your buyers. Win more deals.” with the Opensense logo, beside a Gmail message and email stats: 948 delivered, 1.9k clicks, 3.4k impressions.

Minimum Space

Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all of our communications. The minimum clear space is 50% of the height of the entire logo.

Opensense logo with spacing guidelines showing clear space of 1.45 inches around the word-mark and multicolor brand emblem.
Our Color Palette

Each color in our color palette holds value.

Color is in order of importance, ranging from Azul being the most visible, to Neutral being the most subtle.

Primary Palette

  • Deep Navy#030F20
  • Azul#0066EB
  • Teal#29CBB3

Secondary Palette

  • Capri#1CBBFF
  • Teal Light#50E3C2
  • Lavender#8B80E8
  • Coral#FF6B6B
  • Neutral#F4F6F8
Typography

Our typeface is Rubik for all headlines and body copy.

Rubik is Opensense’s only typeface. A sans-serif font with slightly rounded corners, available from Google Fonts.

Typography Weights

Regular • Medium •
SemiBold • Bold

Download font

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WXYZabcdefgh
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