Goldcast, a purpose-built platform for enterprises to host measurable digital events, faced a significant challenge in manually updating their entire company's email signatures. Recognizing the potential of email signature banners for marketing, particularly in promoting new products and upcoming events, they seized an opportunity they couldn't afford to miss.

The need to efficiently and effectively promote these initiatives within their team's daily email exchanges led them on a journey for a flexible, cloud-based email signature management solution with robust insights and analytics.

Goldcast sought to effectively promote upcoming events and product launches while tracking clicks through UTM links in email signatures. After conducting thorough research in the competitive market and witnessing a promising demonstration, they identified Opensense as the ideal solution. Opensense's blend of user-friendly features and powerful tools provided the precise functionality they required.

"We used Opensense to update 150+ teammates' email signatures with just a few clicks! The tool streamlined our ability to promote events and announce important product updates," shared Reagan Hochmeister, Goldcast’s Community Marketing Manager. 

Their experience during onboarding, implementation, and training with Opensense was seamless, “The Opensense team was highly communicative and helpful during training and implementation. It only took a couple of quick calls to onboard. Post-implementation, the CSM team has been incredible. Special shoutout to Royna!”

Since integrating Opensense as their email signature management tool, Goldcast has effortlessly promoted events, product launches, product features, and even a new homepage announcement!

“I am most impressed with the customer service and ease of use of the product,” says Reagan Hochmeister.

Goldcast’s success metrics provide a clear testament to the effectiveness of Opensense in achieving their goals. Notably, Opensense facilitated the drive of 150 new event sign-ups, achieved 500 unique clicks on a product update announcement, and garnered support for over 200+ waitlist sign-ups for a community launch. 

These results showcase the significant impact of Opensense in enhancing Goldcast’s marketing efforts and driving meaningful engagement.

Goldcast’s The Event Marketers Club

Goal: Community Launch (sign-ups)

Target: Waitlist sign-ups

Total Delivered: 37,373 Banners

CTR: 3.39%

Here’s a couple of ways Goldcast leveraged Opensense:

• 50 users active (500,000 brand impressions)
• Leveraged GIF logo in their email signatures
• Have their CSMs leverage Opensense’s native segmentation functionality for their department 
• Leveraged the reply template for more streamlined signatures

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"We felt good about Opensense from the beginning! The tool is easy to use and also quite powerful. The Opensense team is full of helpful and wonderful individuals who made the entire experience great," affirmed Reagan.

Adopting Opensense not only streamlined the cumbersome process of updating email signatures but also served as a powerful marketing tool for Goldcast, significantly impacting their promotional initiatives and overall marketing success.

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