ARCOS is a leading B2B SaaS company that specializes in providing resource management solutions that enable utilities to respond, restore, and report in real-time during day-to-day events and emergencies. Despite their success, ARCOS identified an opportunity to standardize their branding and leverage email signatures to promote marketing efforts. 

The existing email signature process at ARCOS was fragmented, making it a challenge to manage team signatures, maintain brand integrity, and convey key messages to their customers, prospects, and partners in a consistent manner. 

“Managing email signatures before Opensense was like navigating the Wild West. We resorted to the old-school 'here's the template, grab it from SharePoint, and hope-for-the-best approach. It was a chaotic and uncontrolled signature landscape," says Tom Celik, Corporate Website Manager.

The problem prompted Tom to begin the search for a centralized cloud-based solution.

In his search for a solution, Tom conducted extensive research on platforms like Google, G2, and Capterra. The evaluation criteria included security, price flexibility, centralized management, and seamless incorporation of banners into emails. 

Among the top contenders, Opensense, emerged as the preferred choice. It offered a robust email signature management platform that aligned seamlessly with ARCOS's needs. Opensense's implementation ensured uniformity while providing end-user flexibility. The tool's unique capability to seamlessly insert banners into emails without requiring email recipients to download images presented an effective promotional avenue without compromising the experience.

"Sylvia, Opensense’s Sr. Customer Success Manager, provided exceptional support during implementation, ensuring a smooth transition,” Tom shares, emphasizing the importance of US-based support.

Tom continues, "Implementing Opensense streamlined our promotional efforts. It drastically reduced administration time, allowing us to focus on strategic marketing initiatives. It transformed our email signatures and made every employee a passive brand ambassador. It's a powerful tool driving consistent messaging and engaging our audience seamlessly," affirms Tom.

Today, more than 150 ARCOS employees proudly display email ad banners, actively contributing to the success of key marketing campaigns. These branded banners play a crucial role in impacting our bottom line.

Tom continues, "With regular campaigns running year-round and ad hoc events, the email ad banners are our gateway to targeted messaging. We’re segmenting banners by employee function and communicating different messages all from a single, centralized admin console.”

The tool also allowed the ARCOS team to focus more on strategic marketing initiatives, enhancing overall marketing impact, "Opensense serves as our extra layer for our demand gen campaigns, allowing us to segment banners and communicate different messages effectively. It has been a game changer for our targeted messaging."