Email Ad Campaigns
NetPress Wins Prospects, Grows Events with Email Signatures and Banners
Full HubSpot Integration
Beautiful Email Signatures
NetPress Business Solutions is a marketing, sales and customer service technology solutions provider located in Ottobrun, Germany. NetPress is a HubSpot Platinum Certified Partner and serves a wide range of customers from small businesses to multinationals such as BASF and Dell with technology and services for inbound marketing, lead generation, content marketing, and sales automation.
NetPress was using Office 365 for email and had recipients using Gmail and other email clients so NetPress' signatures had to look beautiful on any device and any platform. Karpf wanted signatures and banners that could be centrally controlled and would come out of NetPress’ email server. Clunky plug-ins that don't work on mobile were not interesting to him. “The signatures and banners had to work on mobile. So many of our clients and potential customers read their emails there,” says Karpf. Ideally, as well, any email signature and email banner solution would be integrated with HubSpot so Karpf could automate lead management and record all user interactions with emails, attachments and signature banners in his HubSpot CRM.
NetPress initially installed a competing product due to its emphasis on Office 365 but found the tool to be hard to use and overly complicated. The competing product also was not integrated with HubSpot. NetPress learned about Opensense and opted for a 30-day free trial to test it out. The difference was like night and day. Says Karpf, “The support team got us up and running within a week and was very helpful. Opensense was easy to use and quite powerful.”
What was complicated and painful with manual signatures or other competing products became simple on Opensense. “We found it was easy to create and standardize signatures. We could even create the signature designs ourselves. Setting up new users was fast,” says Karpf, who noted that the central control and deployment of signatures meant that his team no longer needed to think about manual installations. This saved the team hours of wasted time each month. Banners were likewise simpler, allowing NetPress to get creative without spending a lot of time on overhead and management of their email real estate. “We now have banners that we switch all the time,” says Karpf. “You can easily run campaigns for special topics and get results quickly because people engage with the banners and the content.”
NetPress has also used the banners to drive attendance at the HubSpot User Group it runs in Munich and also has won new customers through banners featuring its “HubSpot Health Check” promotional offering. The banners are eye-catching, easy to create and drive considerable engagement for NetPress. “We have seen real results from the banners. People come to the HubSpot user group meetings after they see them. Attendance has gone up,” says Karpf. “We like Opensense so much we are planning to offer it to our clients this year. It’s a wonderful platform.”