In A Pickle? Prioritize Consistency Across Email Signatures

Email signatures are important enough to be distributed in some manner to every employee within your company but where we see the biggest issue is in maintenance and management. Brands often go through rebrands yet many employees continue to sport the old logo.

When it comes to testing marketing and brand building strategies, agencies and organizations are quick to abandon initiatives too quickly. But in 2022 and beyond, it’s crucial to focus on playing the long game if you’re hoping to build a memorable B2B brand.

How can a brand stand the test of time? We had the honor of connecting with more than a dozen Brand Builders at HubSpot’s Inbound22 Conference this year and asked each of them this very question. Here's what they had to say.