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How a Man in a Pickle Suit Forced a Brand Pivot

Rex Biberston
Jun 15, 2021 12:00:13 PM

Growth Marketing Camp, Ep. 19

How a Man in a Pickle Suit Forced a Brand Pivot

Design Pickle Brand Director, Kate Rooney, and her partner in crime, Director of Brand Partnerships, Jess Guffey, were part of the team that in an off the cuff moment of inspiration, decided to put their colleague into a pickle suit. The video content created from this went viral, which led to a huge increase in their user base and a cosmic shift in their brand. 

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Here's what you can expect on today's episode:

  • 7:20 - How a picklesuit can change your life (Mockumentary)
  • 10:20 - Running fast when you strike gold 
  • 18:00 - Always keep your target persona in mind

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