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The Power of Leveraging a Secondary Brand to Build Your Market

Rex Biberston
Jun 8, 2021 11:04:31 AM

Growth Marketing Camp, Ep. 18

The Power of Leveraging a Secondary Brand to Build Your Market

Dan Ahmadi won’t take credit for it, but he’s been a major factor in some incredible growth stories. His current employer, Branch, was named the 3rd fastest growing company in North America for 2020. One of the incredible plays he’s run? Building secondary brands for category creation and market growth. Dig in!

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Here's what you can expect on today's episode:

  • 5:20 - Speak to your space with an industry neutral side brand 
  • 12:00 - Go out with a bang - put that effort upfront 
  • 13:30 - Make lasting connections your value add

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