Growth Marketing
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How a Demand Gen Strategy Targeted an Untapped Audience Segment

June 29, 2021

Senior Demand Generation Manager at Planful, Emily Ross, was instrumental in the design and implementation of a large cross-functional marketing campaign that targeted an untapped segment of their target market, people who were pain-aware but not product-aware. Not only was the campaign successful, but it ended up becoming their first evergreen campaign.

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Shea Hoffman
Emily Sankaran (Ross)
Senior Demand Generation Manager