Brand & Community
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Growth Marketing
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How a Man in a Pickle Suit Forced a Brand Pivot

June 15, 2021

Growth Marketing Camp, Ep. 19

Design Pickle Brand Director, Kate Rooney, and her partner in crime, Director of Brand Partnerships, Jess Guffey, were part of the team that in an off the cuff moment of inspiration, decided to put their colleague into a pickle suit. The video content created from this went viral, which led to a huge increase in their user base and a cosmic shift in their brand.

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Shea Hoffman
Kate Rooney
Brand Director
Design Pickle
Jess Guffey
Director of Brand Partnerships
Design Pickle