How a Man in a Pickle Suit Forced a Brand Pivot
June 15, 2021
Growth Marketing Camp, Ep. 19
Design Pickle Brand Director, Kate Rooney, and her partner in crime, Director of Brand Partnerships, Jess Guffey, were part of the team that in an off the cuff moment of inspiration, decided to put their colleague into a pickle suit. The video content created from this went viral, which led to a huge increase in their user base and a cosmic shift in their brand.
Never want to miss an episode? Check out this podcast and subscribe and review on Apple Podcasts, Buzzsprout, Google Podcasts, Stitcher, Spotify, TuneIn Radio, or YouTube.
Ready to show your support? 😉
If you’ve listened to the show and learned a thing or two, we’d appreciate it if you shared the love. Here are some ways you can help us to get this podcast out there.
- Suggest a guest by tagging them in the comments
- Like, comment, or share your favorite episodes
- Subscribe or follow the show on your platform of choice
- Give us a rating and comment if you like the episode
Subscribe to the Flaming Marshmallows newsletter.
Stories on brand, startup & unembellished career talk with the leaders that are shaping the world of B2B, delivered to your inbox.Subscribe now