Growth Marketing
Text Link

How One Blip on the Radar Turned Into a Major Source of New User Growth

July 24, 2021

Growth Marketing Camp, Ep. 25

One of Workona’s minor features turned out to be a huge opportunity when the well-loved Chrome extension, The Great Suspender, was removed from the Chrome store suddenly. Through flexibility and some clever positioning, the Workona marketing team was able to benefit thousands of users who suddenly lost their favorite plugin, setting the stage for conversations around the larger Workona functionality. It’s a tale of fast reflexes and clever positioning that’s still generating new user growth.

powered by Sounder

Never want to miss an episode? Check out this podcast and subscribe and review on Apple Podcasts, Buzzsprout, Google Podcasts, Spotify, TuneIn Radio, or YouTube.

Ready to show your support? 😉

If you’ve listened to the show and learned a thing or two, we’d appreciate it if you shared the love. Here are some ways you can help us to get this podcast out there.

Rex Biberston
David Stauffer
VP of Marketing