Growth Marketing
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How Postal.io Trojan Horsed Their Own Product and Launched Postal Events

July 20, 2021

Growth Marketing Camp, Ep. 24

Early stage marketers are constantly being asked to do more in less time, and Lauren Alt Kishpaugh is no exception. She found herself with just 30 days to launch Postal Events, during a global pandemic no less. So she used her own product to launch an exclusive, exciting remote event for marketers to get the word out. In that short window, they were able to generate a thousand registrations with half attending live! Plus, they generated 3x ROI within 3 months! Check out the full episode to learn how she pulled it off.

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Bobby Narang
Founder & CCO
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Lauren Alt Kishpaugh
Director of Demand Generation
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