Growth Marketing
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How SEO Flipped This Team’s Funnel and Led To 500% Growth

March 30, 2021

Growth Marketing Camp, Ep. 10

When Jeremy Collins stepped into the EVP of Marketing role at Azuga, 80% of the demand was generated by third parties like vendors and partners. In the ensuing 14 months, Jeremy built a foundation of SEO excellence with goals of just 5% improvement every week. By focusing on the consistent incremental wins, he’s seen 500% growth. The company now owns its own demand gen destiny and is seriously benefiting from the results.

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Rex Biberston
Jeremy Collins
EVP of Marketing