Build a Demand Gen Powerhouse & Track Marketing Success w/ Julia Hartwig
This week, we would like to introduce you to the incredible Julia Hartwig, former VP of Marketing at Capchase. Julia's journey is nothing short of captivating, as she successfully made a remarkable transition from growth marketing to a prominent VP role. We are thrilled to bring you her extraordinary career trajectory.
Julia is a B2B SaaS marketing and sales veteran, having spent over 15 years developing full-funnel strategies for high-profile SaaS companies. Her experience spans across demand generation, brand strategy, and product marketing. Beyond that, her story demonstrates the potential for personal and professional growth that comes from pushing boundaries and embracing new opportunities.
Before her role at Capchase, she was Vice President of Marketing at PubNub where she grew revenue and pipeline 40% year-over-year. And a fun fact, as the first growth hire at Apollo.io, she played a pivotal role in their successful rebranding from Zen Prospect to the captivating brand we know today as Apollo.
In this episode of Growth Marketing Camp, our lovely Jass Binning is chatting with Julia about:
✨ How you can breed a Demand Gen powerhouse to ensure your demand gen efforts don’t fall flat (& why you should highly focus on building rock-solid processes)
✨ How to prove the success of your team's efforts to your company (& track and tie your marketing all the way to revenue)
✨ What’s the difference between success and failure (& why setting up a strong foundation matters)
If you’re keeping track of how the world of B2B is changing and evolving, you’ve probably noticed that sales and marketing are almost merging. Whether you’re working in product marketing, content, demand gen, or brand, this episode will provide tips and tricks to help you adapt, scale, and succeed in all your marketing efforts. Check it out!
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