Catherine Dummitt’s Extremely Bold and Shockingly Witty Pinata Campaign That Caught Unicorn’s Attention
Growth Marketing Camp, Ep. 47
We’ve all gotten a bit too comfortable over the last few years with not wanting to leave the house. But before that, we were high on in-person shopping. Even the folks who dislike spending hours browsing shops and boutiques can’t deny the personal experience it can create. Someone greets you at the door, walks you through the store, and helps you find exactly what you need. After a while, you might even be surprised by a beautiful, handwritten note from the company you recently bought from. So how do you deliver that magnificent experience when the whole world shuts down?
The answer to that is Narvar. They enable brands to deliver some of these experiences beyond what they ever thought digitally possible. If you're an adult in the US, you most likely have engaged with them.
And that’s why, in this episode of Growth Marketing Camp, we are finding new flavors in marketing with the wonderful and unique Catherine Dummitt, the VP of Marketing at Narvar.
She joins us to tell the story of how she launched one of the most fun and original campaigns we’ve heard in a while, and breaks down the steps her team took to make it successful. She also shares her take on how to break into a noisy space and stand out. If you’re into unicorns and pinatas, you won’t want to miss this one, so be sure to tune in.