From Podcasting to Partnerships (And Everything in Between) with Logan Lyles
If we had to pick only three words to describe Logan Lyles’ career journey, it would be colorful, impressive, and inspiring. Logan started his career in journalism, shortly switching to B2B Sales in the office equipment and technology space and finally making his way to the B2B podcasting agency, Sweet Fish Media. Joining as the fourth full-time employee, he played a key part in scaling the business to a successful 40+ people company and, along that path, carved a reputation for himself in the B2B podcasting world.
Today, Logan is on a new adventure as the Head of Partnerships at Teamwork. Only a couple of weeks into his new role, we managed to snag some time with Logan to join us on Growth Marketing Camp and share his learnings with our audience. Current and past.
In this week's episode, Jass chats with Logan about all things podcasting. Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You’ll learn the answer to that question and bonus content on why you should always begin with the end-in-mind strategy, plus how to make revenue. Finally, Logan touches on why he wishes he had invested in his network sooner and shares the importance & benefits of it.
This is an episode you won’t want to miss. If you want to learn what it takes to ride the podcast train, you’re in the right place. Stream the full episode to learn it all!