We’re Hopping On A TikTok Train For B2B With Refine Labs’ Todd Clouser

Not so long ago, TikTok seemed to be a special little social media nest for Gen Z. Needless to say, that’s not the case anymore. Every day, more and more B2B marketers are starting to realize that. The main motorman on this TikTok train to B2B is the one and only Todd Clouser, Senior Brand Marketing Manager at Refine Labs. 

With the help of his TikTok aliases, Yaboi Tucker, Boss Man, and Gregory, Todd’s managed to break the LinkedIn algorithm to the extent that he was mistaken for a bot. Sounds pretty crazy, right?

Well, in truth, it’s not so crazy if you look at the stats behind it. In a matter of months, Todd went from 1,600 followers and 12 likes on average per post to 5,000 followers, 180,000 views, thousands of comments, and close to 500 re-shares per post! 

In this episode of Growth Marketing Camp, we explore the relationship between content creation and demand gen.

Todd joins us on the show to share tips on the easiest way to get started on on TikTok (especially if you’re camera shy), how to grow (& move) your audience from various social media platforms, and the things that inspired him to create content that breaks the LinkedIn algorithm. Finally, he shares the importance of having bi-directional engagement with your audience as a means of building a community. Buckle up. You’re in for an adventure!