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How Outside Helps People Live a Healthier and Happier Life with Zenia Johnson

August 23, 2022

Outside’s guiding star is to get people spending more time outdoors in order to live a healthier and happier life. And that’s what attracted Zenia Johnson to join them as their Director of Performance Marketing. Outside’s mission and vision align with her desire to help others learn how to curate their own version of peace.

Zenia Johnson joins us on this week’s Growth Marketing Camp podcast episode to walk us through an average week in her shoes. She shares what the performance marketing team is responsible for (& what are the most important skills), how they align with the rest of the company (& company goals), and how to build genuine relationships in a remote world.

Zenia also shares why she loves spending time on Twitter, how she contributes to an inclusive and diverse POV, and why she always starts her weekly meetings with a joke. Tune in and enjoy!

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Jass Binning
Director of Marketing
Zenia Johnson
Director of Performance Marketing