The Performance vs. Brand Advertising Battle with David Rodnitzky
Growth Marketing Camp, Ep. 57
David Rodnitzky is a law school graduate that never wanted to be a lawyer, so he packed his bags in 1999 and moved to San Francisco, searching for his next great opportunity. After getting a job in tech, he volunteered to dive into the advertising world. A couple of trials, errors, and learnings later, David set up his first consulting agency at a coffee shop that eventually turned into the well-known 3Q Digital growth marketing agency.
David joins us on Growth Marketing Camp to share insights on the go-to-market evolution of advertising giants like Google and Facebook, plus his thoughts on AI vs. Humans in today’s marketing. He also talks about the importance of relevance and creativity, why he believes advertising has to be part of the experience rather than a distraction, and how to create and nurture great company culture. If you want to learn how to be successful from an industry veteran, you’re at the right place. Dig in!
PS. David’s also the host of a podcast featuring in-depth conversations with the world's greatest agency leaders, Agentic Shift. So be sure to check it out.