The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani
In an age of disruptive innovations, getting noticed in the digital marketing landscape takes more than just plain, old-school content creation (think blogs, white papers, playbooks). It's about creating engaging content that will make your brand memorable for the right reasons.
In this masterclass episode with a dynamo guest who’s making waves in the industry, we’re bringing a fresh perspective to the world of content marketing in the B2B SaaS world.
We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.
With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, and in this engaging conversation on Growth Marketing Camp, he breaks down:
🔥 The unique strategy behind HockeyStack’s streaming platform (& how they manage to hit all the right notes with creativity, relevancy, and entertainment)
🔥 Future trends in content marketing (& why staying ahead of the curve is essential for success in the ever-evolving digital landscape)
🔥 The secret recipe behind HockeyStack's content engine
🔥 The Easy Mode Framework (& the steps that help B2B SaaS companies turn their in-house marketing team into creators)
Obaid also shares a heartfelt journey through his professional evolution, drawing on experiences from sales to content marketing, reflecting on his time at RefineLabs, and revealing the profound impact his passion for gaming has had on his approach to content creation, all while sharing poignant personal stories and nostalgic memories. Trust us on this, you do not want to miss out on this episode. So tune in!
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