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Account-Based Marketing

For Marketing and DemandGen Teams

A key touch point for ABM is 1:1 email. Opensense lets you segment and target ABM campaigns based on the recipient of an email.

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Signatures That Rock ABM

ABM is all about surrounding your account with relevant information and knowledge. According to McKinsey, the average worker spends 28% of their day in email. So your ABM has to be there, too. 

  • Segment campaigns by role, by geography, or by history and click-stream.
  • Seamless integration with HubSpot, Marketo, Pardot, Eloqua Salesforce, Dynamics and more.
  • Deliver your ABM campaigns with a rich, full-featured HTML banners.
  • Generate beautiful creative with our WYSIWYG banner editor.
  • Capture emails and signups right in your email banners.
  • Creates in-line images that prevent banner stripping in Outlook.
  • Track account interactions with your content with Opensense Sales Insights.

ABM On Any Device

Many ABM email signature tools don't work on mobile because they are plug-in based. Opensense simply works on any platform. Your team doesn't need to think about whether they are sending from mobile or desktop, from G-Suite, Office 365, Salesforce and more.

  • Works at the server level. No plugins required.
  • One system for mobile and desktop and one management dashboard for all ABM marketing campaigns.
  • Deliver signature banners to iOS and Android clients - neither of which accept email plugins. 
  • Just works on major email platforms - Outlook, G-Suite, Salesforce, Dynamics.
  • No sender actions required. Banners are automatically and transparently added to outbound emails. 
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Multi-Recipient, Multi-Campaign, Multi-Lingual

Opensense is the only email signature marketing solution that supports multi-recipient banner campaigns, delivering the right content to the right target.

  • Recipients on the same email receive content offers matching their interests for powerful Account-Based Marketing.
  • Content can also be targeted by geography, for multi-lingual campaigns.
  • Seamless integration with segmentation tools like HubSpot, Marketo, Pardot, Eloqua, Salesforce and more.
  • Intuitive dashboard allows you to group campaigns in folders and manage hundreds of campaigns.
  • Replace banners in minutes to keep your content fresh.
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Enterprise-Ready, Reliable, Secure - Yet Simple

Opensense delivers all of the above functionality for content marketing without requiring any help from the IT team. Configure it once and you are set.

  • Simple to set up and operate. Up and running in minutes.
  • Hands-on, personalized training is a standard part of on-boarding.
  • Integrates with major marketing automation platforms - HubSpot, Marketo, Pardot, Eloqua, Salesforce, Dynamics and Outreach.
  • Includes a stand-alone ABM module within Opensense.
  • Upgrades to detailed sales insights and analytics through no-click, zero friction attachment tracking with video reply of recipient actions.
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“We found the email banners were incredibly effective promotional vehicles. It’s a direct hit every time you are emailing someone you are doing business with.”

Christine Karlovic
Director of Marketing / Communications 
EDF Renewables North America

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