Get Your Best Content In Front of More of Your Ideal Buyers
It’s the moment you’ve been waiting for.
You hit “publish” on that incredible piece of content your team worked so hard to perfect.
There’s nothing like it in the market and you know people are going to love it. You unleash it to the world and…crickets
🦗 🦗 🦗
If you build it, they will come, right?
Of course, producing great content is just half the battle. The rest is getting the people you care about to actually find and consume it.
Whether you’re working on the next genius newsletter, video series, or podcast, you want it to be found and loved by the right audience. It’s time to consider a new marketing channel to help you hit your content marketing goals.
We call it Employee Email.
This playbook gives you 7 plays that’ll show you exactly how to work this channel to...
- Leverage the millions of employee email impressions you’re already getting
- Distribute targeted content that aligns with your buyers' journey
- Deliver a more satisfying content experience to the audience you value most
Interested in geeking out on another playbook? Check out the latest below Each. playbook includes detailed and actionable plays that you can start using to reach and engage with your best audience.
- Event Marketing Playbook: Transform a channel you already own into your #1 or #2 event marketing channel
- Marketing Automation Playbook: Use powerful targeting to deliver personalized ads beneath every employee email signature