Jass Binning author

Jass Binning

Director of Marketing at Opensense

Jass Binning serves as the Director of Marketing at Opensense, where she oversees the strategic growth and brand positioning of the platform. Jass specializes in high-growth SaaS marketing, focusing on demand generation and brand consistency across complex digital landscapes. Her insights help marketers turn routine business processes into scalable revenue-generating opportunities.

Recent Articles by
Jass Binning

Blog post thumbnail: Email Banner Effectiveness Measurement - Analytics and performance tracking
Email Ad Banner

How to Measure The Effectiveness of Email Banners

Measuring the effectiveness and attribution of email banners is straightforward. Email banners are a channel like any other marketing channel. In this blog, you will learn how to measure, track, and attribute your email banner marketing ROI.
June 11, 2020
 by 
Jass Binning
Max 
 min read
Growth Marketing
Blog post thumbnail: Event Instagram Branding Tips - Social media marketing for events and brand building
Event Marketing

6 Tips for Building out a Branded Event Instagram and Spreading Your Reach (+3 Brands to Steal Inspiration From)

This article will walk you through the top five tips for building out a successful Instagram account for your event, plus spark your imagination by sharing three amazing brands who have done it right.
June 3, 2020
 by 
Jass Binning
Max 
 min read
Featured image for Email Value Pyramid - Email marketing strategy and value hierarchy framework
Email Ad Banner
Email Insights

What Is The Email Value Pyramid And Why It Matters

We break down the email value pyramid, the value of email signature marketing, a few reasons why it matters more than ever.
May 4, 2020
 by 
Jass Binning
Max 
 min read
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