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Featured Post

Employee Email as an ABM Channel

Marketers are familiar with segmenting their target audience into personas. This ensures that you're creating content that appeals to the interests of each type of customer you're targeting. The challenge with this approach is that it can be difficult to target multiple personas within the same company — until now. With employee email as an ABM channel, teams can break the audience down even further into granular details that tap into when and how people buy.

Max 
 min read
Read now
ABM

Top 5 ABM Metrics Your Team Needs to Start Tracking

The benefits of deploying ABM in your organization expand beyond the sales cycle and into customer success and ongoing customer relationships. Here's the top 5 ABM metrics...
February 7, 2020
 by 
Jass Binning
Max 
 min read
Employee Email
Marketo
Webinar
ABM

Building Personalized ABM Experiences with Marketo + Opensense Integration

Leverage real time personalization through scalable email campaigns and the power of ABM with Opensense, Marketo and Ceros.
January 28, 2020
 by 
Jass Binning
Max 
 min read
Growth Marketing
ABM

The Ultimate Guide to Account-Based Marketing (ABM)

This document is designed to be the definitive guide to ABM. It should give anyone reading this, firm footing in the ABM domain and prep them to dig deeper
September 3, 2019
 by 
Opensense
Max 
 min read
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