The Power of Email in the Mortgage Industry: Turning Brand Challenges Into Marketing Wins

Email signatures must reflect the same purpose as the business emails themselves to have maximum impact. You know managing email signatures is important, but are you doing it effectively? Here are 5 mistakes to avoid with email signature marketing and email signature management.

Email signature marketing should be part of your overall marketing strategy and plan. Maybe you're diligent about enforcing brand consistency on companywide emails. But can you do more to use your email signature to grow your business?

Email signatures offer a clean and non-disruptive way to break through the inbox clutter in order to promote brand alignment and brand consistency. In short, email signatures can help drive customer engagement, conversions, and new sales.