Get Demo
Get Demo

How a Demand Gen Strategy Targeted an Untapped Audience Segment

Rex Biberston
Jun 29, 2021 9:57:33 AM

Growth Marketing Camp, Ep. 21

How a Demand Gen Strategy Targeted an Untapped Audience Segment

Senior Demand Generation Manager at Planful, Emily Ross, was instrumental in the design and implementation of a large cross-functional marketing campaign that targeted an untapped segment of their target market, people who were pain-aware but not product-aware. Not only was the campaign successful, but it ended up becoming their first evergreen campaign.

powered by Sounder

Here's what you can expect on today's episode:

  • 14:06 - Think of Demand Gen role as the conductor 
  • 20:15 - Why alignment is key 
  • 27:08 - Focus less on conversion 

Never want to miss an episode? Check out this podcast and subscribe and review on Apple PodcastsSounderGoogle PodcastsStitcherSpotifyTuneIn Radio, or YouTube.

Ready to show your support? 😉

If you’ve listened to the show and learned a thing or two, we’d appreciate it if you shared the love. Here are some ways you can help us to get this podcast out there.

  • Suggest a guest by tagging them in the comments
  • Like, comment, or share your favorite episodes 
  • Subscribe or follow the show on your platform of choice 
  • Give us a rating and comment if you like the episode  

Subscribe by Email