Senior Content & Demand Generation Manager

We are hiring a Senior Content & Demand Generation Manager to build the engine that drives awareness, pipeline, and revenue for Opensense.

The role sits at the intersection of content strategy, demand generation, SEO, and AI-powered growth. You will own programs across the full funnel that attract Marketing and IT leaders, convert them into customers, and expand existing accounts.

What you will own

Content and organic growth

• Build and scale an AI-first content engine that drives awareness, engagement, pipeline, and revenue.
• Own the full-funnel content roadmap: blog, web, customer stories, sales enablement, thought leadership, and product launches.
• Drive SEO and AEO performance through content creation, keyword strategy, and authority-building.
• Create content for both Marketing and IT audiences, translating customer insights and product updates into high-performing programs.

Demand generation and campaigns

• Build and execute integrated demand gen campaigns across email, content, events, partnerships, social, and paid channels.
• Create multi-channel programs that generate pipeline, accelerate opportunities, and drive measurable revenue impact.
• Manage the Opensense presence on G2, Gartner Peer Insights, TrustRadius, and other review platforms.
• Support product launches, webinars, events, and GTM initiatives.

Product and customer marketing

• Partner with Product and Customer Success to drive adoption, retention, and expansion.
• Develop customer stories, case studies, advocacy programs, and lifecycle campaigns.
• Create messaging and content for new feature launches and product education.

AI-powered execution

• Use AI tools (ChatGPT, Claude, Perplexity, AI agents) daily to accelerate content creation, research, and campaign workflows.
• Build repeatable systems that increase marketing output and efficiency.

About you

• 4 to 8 years in B2B SaaS content marketing, demand generation, or growth marketing.
• A proven track record of creating content and campaigns that drive measurable pipeline and revenue.
• Hands-on experience with HubSpot, SEO tools (Ahrefs, Semrush), and marketing automation.
• An AI-native marketer who uses AI tools as a core part of your daily workflow.
• Data-driven, with a strong understanding of how marketing contributes to pipeline, retention, and growth.
• Experience marketing to Marketing, IT, Security, or Compliance audiences is a strong plus.
• Familiarity with G2, Gartner Peer Insights, and TrustRadius is a bonus.