Sports Playbook

Score Big with Email Signature Marketing

Make employee email your go-to channel for campaigns.

Email marketing is a huge channel for many sports teams to generate ticket sales, promote events, raise money, and nurture partnerships.

The problem with traditional email marketing? Your ticket holders and partners experience flooded inboxes, making it harder for organizations to stand out and get the ROI they used to get from this channel. 

Your organization, and each sender’s identity, plays a major role in capturing attention. Every brand has sales, customer success, marketing, and partnership teams who are communicating (and building relationships) via 1:1 email. There's a huge opportunity in this type of email. One that is more powerful than other channels like paid ads, just waiting to be unlocked.

Opensense empowers brands to rise above the cluttered inbox and leverage real relationships to engage their best audience to connect, educate, convert, and deliver an overall world-class brand experience.

In this playbook, uncover this untapped potential of email signatures and learn how to:

  • Leverage employee email to increase ticket sales and promote suite packages
  • Support ticket operations and streamline customer support needs
  • Get the latest promotions and announcements in front of the right audience at the right time
  • Easily increase event attendance and drive charitable donations

Interested in geeking out on another playbook? Check out the latest below. Each playbook includes detailed and actionable plays that you can start using to reach and engage with your best audience.

  1. Content Marketing Playbook: Get your best content In front of more of your ideal buyers
  2. Marketing Automation Playbook: Use powerful targeting to deliver personalized ads beneath every employee email signature
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