ABM Playbook

Email Signature Strategies for Targeted ABM Campaigns

Looking for new ways to deliver personalized, but scalable, content to your high-priority accounts. What if we told you there’s a secret channel can deliver both?

Employee email is becoming a channel ABMers LOVE for targeting, engagement, and overall account based marketing success. Whether you’re trying to reach new prospects or revive lost accounts, every email becomes a chance to sweep your audience off their feet and onto the next stage of the buyers’ journey. The best part? Your entire go-to-market team including marketing, sales, customer success, and C-level can easily get involved.

In this playbook, learn how to leverage this owned channel as a powerful strategy for ABM, allowing precise targeting by:

  • Specific Accounts or Contacts
  • Industry or Vertical
  • Customer Segment
  • Sales Stage

Interested in geeking out on another playbook? Check out the latest below. Each playbook includes detailed and actionable plays that you can start using to reach and engage with your best audience.

  1. Content Marketing Playbook: Get your best content In front of more of your ideal buyers
  2. Marketing Automation Playbook: Use powerful targeting to deliver personalized ads beneath every employee email signature
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