Embracing the Unpredictable: Scott Bynoe's Guide to Thriving in B2B Marketing

Imagine sitting at a poker table, cards in hand, surrounded by opponents with unreadable faces. The stakes? Your business’s future.

Marketing can often feel like that. And it’s clear that the complex game of marketing is not for the faint of heart; the path to success is seldom linear. It requires resilience, adaptability, and an unwavering commitment to learning — qualities that Scott Bynoe, Vice President, North America Marketing at Crawford & Company, embodies and champions.

After a highly insightful chat in episode 51, we’re excited to welcome Scott back into the Growth Marketing Camp spotlight. Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. 

In this episode, Scott talks about his unique journey from his first job (& lessons learned) to spearheading marketing strategies at Crawford & Company. We discuss:

🔥 Building trust through positive leadership (& how to cultivate a growth mindset within your team)

🔥 Scott’s marketing philosophy: “Always Make Lemonade”

🔥 The power of continuous learning (& the importance of embracing the unpredictable)

🔥 Marketing red & green flags

Scott also shares why it’s essential to maintain the balance between work and a passion for personal hobbies and gives valuable advice on personal and professional growth for marketers early in their career.

After all, marketing and life are about enjoying the process, learning from every step, and always moving forward with respect, self-awareness, and an eagerness to grow. Get ready to be blown away and tune in!

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