Deliver First-Rate Digital Experiences for Senior Living Brands

Seniors and their loved ones are actively making decisions that shape their future, right from their inbox. Use this opportunity to ensure every email sent from your brand builds trust, educates, and proves your value as a new senior living home they can rely on.

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“The Opensense process and implementation team quickly provided ACS with a solution that met all of our requirements and needs.”

From Challenge to Change: American
Cancer Society Transitions to Opensense

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“Opensense has been wonderful for promoting Diversity, Equity, and Inclusion initiatives. Starting with Pride Month last year, we extended it to Hispanic Heritage, Pride, and Black History, aligning our logos
and featuring banner messages celebrating each occasion.”

Opensense Facilitates Horizon Media's
Journey to Inclusive Email Signatures

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“Opensense serves as our extra layer for our demand gen campaigns, allowing us to segment banners and communicate different messages effectively. It has been a game changer for our targeted messaging."

Driving Brand Consistency: ARCOS Transforms
Email Signatures with Opensense

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Launch campaigns that build awareness, drive engagement, influence decision-making.

Check out some compelling campaigns you can launch within every stage of your buyers journey.

Capture care seeker’s attention and provide value.

Establish credibility and ensure your brand stands out as a trusted resource as your audience navigates the beginning steps of this journey. Consider promoting ebooks or helpful guides within your email signature.

Connect their challenges to your solution.

Now it’s time to deliver content that helps them see you as their senior living home of choice. Stand out by showcasing social proof, your staff, and special benefits or amenities, all within your email signature.

Show why you’re the right home for them.

Your potential residents are ready to make a decision, so give them the confidence they need to know why you’re the best place for them. Make booking an appointment easy, show accreditations, insurance information, amenity comparisons, or other content that establishes credibility.

Welcome new customers
with continued support.

Make your new customers feel proud and excited about choosing you by sharing content that meets their needs and makes them feel at home. Continue to build your community by providing value at every stage.

Create a personalized and easy experience for customers.

Statistically, you have a higher rate of success creating new revenue streams with current customers. So it’s important to keep them happy by providing an easy and enjoyable experience, making sure they feel supported through things like advanced planning and speciality care services.

Stay competitive by attracting top talent.

Without a strong recruitment pipeline, senior care groups won’t be able to expand their capacity and remain competitive. Attract talent that aligns with your values by showcasing benefits, growth opportunities, awards, and other perks in all your email communication.

Helpful Resources

Resources to help you get started.

Blog: Strategic Marketing for Senior Living Brands

Are you a senior living brand looking for ways to be more strategic with email? Check out these ideas and examples. Read now 

Playbook: First-Rate Digital Experiences For Senior Living Brands

Actionable plays that you can start using to reach and engage everyone on the care journey, plus attract top talent. Get it here 

Blog: Senior Living Email Signatures: A Checklist for Success

Email signature audit and checklist for senior living brands. Read now 

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Testimonials

What are others saying about Opensense?

Trusted by the world's most advanced mortgage teams. Check out why they’re trusting Opensense with their email signature, marketing, sales, and compliance needs.

"We’re segmenting banners by employee function and communicating different messages all from a single, centralized admin console. Opensense serves as our extra layer for our demand gen campaigns, allowing us to segment banners and communicate different messages effectively. It has been a game changer for our targeted messaging."

Tom Celik

Corporate Website Manager at ARCOS
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"Opensense has been wonderful for promoting Diversity, Equity, and Inclusion initiatives. Starting with Pride Month last year, we extended it to Hispanic Heritage, Pride, and Black History, aligning our logos and featuring banner messages celebrating each occasion. These campaigns are now integral to our organizational identity."

Molly Sugarman

SVP of Connections & Design at Horizon Media
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"We were already using an email signature solution but when it came time to renew, our team felt it might be best to find something better. We were firmly against plug-ins; we didn’t want our team to have to install or update anything; we definitely didn’t want to deal with any 3rd party software. This was the 2nd distinguishing factor for us choosing Opensense.”

Chuck Vanderberg

Office 365 Engineer at American Cancer Society
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See how leading mortgage teams use Opensense to maintain total control of employee email.

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