Horizon Media faced a twofold challenge—establishing a cohesive brand identity while championing diversity and inclusion. Existing solutions proved inadequate, leaving their 2400 employees in need of more flexible email signatures. Molly Sugarman, SVP of Connections & Design, and David Luong, Director of Communication Design and Creative, spearheaded the quest for a solution that strikes a balance between centralization and individuality.

Molly notes, "Before Opensense, our signatures were outdated, featuring old logos and broken links. It was time to elevate our look across Horizon Media and its sub-brands. We sought a solution that not only standardized our branding but also empowered each employee to actively support initiatives presented by employee impact groups, including NOIR, EAST, UNIDOS, and OUT.”

In their search, Horizon Media discovered Opensense, a practical choice for email signatures that not only fulfilled branding and compliance needs but also brought in much-needed flexibility. Molly emphasizes, "Opensense has been wonderful for promoting Diversity, Equity, and Inclusion initiatives. Starting with Pride Month last year, we extended it to Hispanic Heritage, Pride, and Black History, aligning our logos and featuring banner messages celebrating each occasion. These campaigns are now integral to our organizational identity."

Beyond impactful email ad banners, Opensense shines in email signature flexibility. With features like pronunciation fields, pronoun fields, and employee-level campaign opt-ins, Opensense empowers the Horizon Media team to personalize every email, ensuring their communications authentically reflect their values. “This customization is crucial, and our team's response has been overwhelmingly positive. As one team member expressed, 'People love it. We have two custom email signature fields—pronunciation and pronouns. The feedback, especially from internal impact groups, has been exceptionally positive. Members genuinely appreciate the effort,' says Molly.”

Opensense enabled Horizon Media's marketing team to standardize branding while giving employees the freedom to engage in initiatives. From Pride Month to Hispanic Heritage Month and Black History Month, employees could choose to incorporate banners and logos, standing united with diverse causes.

Opensense's implementation marked a transformative shift for Horizon Media. The collaboration is not just a technological upgrade; it's a narrative of unity and inclusivity. The strategic alignment ensured communications consistently echoed core values, offering employees autonomy. 

Opensense emerged as a brand partner, contributing to the creation of impactful, standardized, and inclusive email signatures that seamlessly resonate with Horizon Media's core values. In Horizon Media's journey, Opensense has become a facilitator of unity, individual empowerment, and the celebration of diversity. This collaboration goes beyond technology—it's a story of crafting meaningful connections and fostering a workplace where every email reflects the organization's commitment to inclusivity.