“This is my professional email signature. I feel extremely proud when I look at it.”
This is what Julio wrote in a LinkedIn post on March 25. The company Julio works for, Qualtrics, had just launched free solutions for organizations, local governments, and companies to handle the working from home experience. Qualtrics is one of our favorite customers.
They make some of the world’s best survey software and tools for customer engagement and employee experience. Qualtrics is a large, successful company. Yet they are not afraid to speak directly and with empathy asking the simple question: Are You Okay?
We are also very proud when we see posts like this. It tells us that Opensense email signature banners are helping the world in a time of trouble, even in a small way.
The hardest time to get a clear message out is in the midst of a crisis. Channels are flooded with information. People are distracted. No one reads emails closely. Everyone constantly checks the texts, the news, Twitter and social media.
During a crisis, visual communication tends to cut through the noise more effectively. Messages buried in text are ignored in the best of times. We have seen this consistently with our customers, who are amazed at how many email recipients cite a signature banner as where they got a message from.
The importance of providing more visual communications to cut through the noise is far greater during times of crisis when we are all less able to focus. We have been watching how our phenomenal customers are adapting their Opensense email signature banners to deliver crisis communications messages. And we are honored that our technology is playing a part in their efforts to keep everyone informed, calm and focused.
We wanted to bring you a sampling of these banners to show how they are transforming simple emails into visually rich communications channels to get messages out more effectively.
These external banners link back to key information on how Salesforce can help businesses and other organizations more effectively manage through crisis. This is not a sales pitch. As a socially responsible company, Salesforce is sharing insights that it thinks will be useful during this time and conversations with some amazing people.
This organization facilitates organ donations and transplants across 84 counties in the Midwest around Kansas and Illinois. The banner is a simple internal-facing message urging the team to visit the Intranet for COVID-19 information.
This AI-powered personalization platform invited potential prospects and anyone interested to join a community conversation about how businesses can continue to operate and deal effectively with COVID-19.
HonorVet Technologies is a technology-driven company that provides the reach of a large staffing organization with the feel of a specialized, boutique provider. The company’s purpose is to lower the underemployment in the veteran community by providing them with best-fit opportunities in civilian workplaces. Honorvet quickly deployed a variety of on-message crisis comms Opensense banners to its employees internal emails to help remind them of key behaviors they should practice and to make them feel less isolated.
Clover Imaging Group
Clover is the largest collector and remanufacturer of printer cartridges in the world. Clover is using its Opensense email signature banners in external emails to make a timely and appropriate offer to help companies quickly standing up a remote workforce.
This is just a small sampling of the banners we have seen our customers deploy in response to the pandemic.
Again, we are honored that our customers are including us as an integral part of communications and marketing strategies to cut through the noise - for internal crisis comms, for tasteful sales pitches, and for external educational campaigns, and to draw people into community discussions. As we are all spending more time on our computers (and probably in email) we sincerely appreciate the votes of confidence.
Stay safe and stay well, everyone.