The Only Fully Compliant Sales Tracking Solution, Now With Improved Analytics and Buyer Intent

June 3, 2025

There is a channel that sales teams rely on the most during those crucial moments when deals are won or lost. Why? Because it can directly impact entire buying committees and takes center stage as buyers move closer to purchase. Here’s what employee email represents in sales cycles:

Many members of the buying committee are actively involved in the same email thread where they read case studies, review contracts, and negotiate the budget.
It offers a valuable record of communication, more so than phone or in-person interactions. These threads serve as an ongoing log of what was discussed, when, and by whom.
Email is essential for tracking objections, agreements, negotiations, and ultimately, the deal-closing process.

Yet, it remains the most underutilized channel for engagement data and buyer intent. That is, until now.

A New Favorite Channel for Sales Teams

Now sellers can capture every signal, nail the timing, and ultimately deliver a better buying experience. Sales teams today combine the power of this channel and Opensense Insights & Analytics to:

Understand buyer behavior
Win more deals, faster
Prioritize leads
Engage decision-makers
Tailor follow-up message
Access real-time visibility
Streamline data collection
Optimize outreach strategy

Opensense is also the only server-side, compliance-first email engagement tracking solution. This means it can deliver accurate buyer intent notifications while protecting your brand from privacy risks and legal exposure.

Other benefits:

Unlike plugin-based solutions, Opensense ensures every recipient's engagement is individually tracked, logged, and respected based on enterprise-wide privacy preferences.
Customers can leverage enterprise data (ABM, CRM, marketing automation) to dynamically enforce recipient privacy preferences before an email is sent.
No one-pixel-for-all tracking: each recipient is assigned a unique identifier to ensure accurate, per-person engagement insights without violating privacy laws.
Unlike competitors, Opensense automatically blocks tracking for recipients who have opted out via preference centers or CRM records—guaranteeing compliance.

To build upon this momentum, Opensense recently introduced a new, reimagined platform with upgraded email insights, analytics, and intent signals. It is a true “game-changer” as one customer describes it, allowing sellers to move from guessing to knowing and giving them a competitive edge in winning more deals. With this new launch, employee email has now emerged as one of the most effective channels to uncover buyer intent and drive sales outcomes.

What’s New: Sales Tracking and Improved Analytics

What if all of your sellers knew exactly who engaged with their emails and when? They could track buyer intent, prioritize leads, and follow up at the right time with real-time insights. Now it’s possible with the new Opensense:

Actionable buyer intent signals track opens, clicks, forwards, and PDF downloads.
Multi-recipient engagement tracking shows who engages within a buying group.
Live email replay reveals how prospects interact with email content.
Seamless CRM integration automatically logs engagement data into Salesforce and HubSpot.

By leveraging email interactions and engagement insights, Opensense transforms everyday communications into actionable data that empowers sales teams. It bridges the gap between outreach and actionable follow-up. And it gives sellers deeper visibility into the buyer’s journey, allowing them to identify decision makers and tailor their approach based on real-time engagement data.

Key Features

Multi-Recipient Engagement Tracking

Feature: Now teams can track not just the primary recipient of an email but also everyone in the buying committee who interacts with it—whether through forwards or direct responses.

Benefit: Identify champions, influencers, and decision-makers to build a holistic view of the account.

Use Case: A forwarded email signals new interest within an organization, enabling sales reps to tailor outreach to additional stakeholders.

Real-Time Engagement Insights

Feature: Track opens, clicks, link interactions, attachment views, and even time spent on specific content.

Benefit: Gain real-time visibility into what content resonates most with buyers.

Use Case: If a buyer clicks a pricing link or spends significant time on a proposal PDF, sales reps can recognize true buyer intent and prioritize follow-up.

CRM Integration

Feature: Automatically log engagement data into Salesforce or other CRMs for a unified view of customer interactions.

Benefit: Streamline data collection and ensure sales teams focus on selling, not manual logging.

Use Case: Engagement data enriches CRM records, enabling sales teams to use behavior insights in account reviews and strategy sessions.

‍

Sales Tracking and Email Replay

Feature: Replay how recipients interacted with emails to understand buying behaviors – from clicks to attachment views.

Benefit: Use this information to optimize future outreach and content strategies.

Use Case: A sales rep notices repeated engagement with a demo link, indicating strong interest, and schedules a follow-up demo tailored to the prospect’s needs.

Takeaways and Feedback

Through early beta testing, we discovered that sales teams value deeper engagement tracking and the CRM insights the most. Here’s what a few customers had to say:

"Tracking buyer intent signals directly from emails is a game-changer for our sales team."
“Opensense has become indispensable in our sales tech stack, helping us scale the team, boost productivity, elevate the customer experience, and reduce friction within the buyer’s journey.”
“One significant moment that exemplifies the tool’s value was when it revived a stalled deal by tracking interactions, enabling us to re-engage and successfully close the deal promptly.”

What’s Next + Helpful Resources

Opensense is no longer just a simple email solution; it’s a brand, marketing, and sales engine that turns everyday interactions into revenue-driving opportunities. We’re excited about these new features and the impact they will deliver for our customers. Check out this recent blog post for more on what led us to launch day or schedule a demo if you’re ready to see it in action. And if you’re still in research mode about email tracking solutions, here are a few helpful resources to bookmark.