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Enhanced analytics, more ways to optimize campaign performance, numerous targeting options, and simplified workflows. These are just a few (of the many!) features to be excited about in the new, reimagined Opensense platform. In case you missed it, we’ll back up and catch you up on that part about a new Opensense.
We’re proud of our starting point, which was a simple solution to a common problem. We helped teams maintain brand consistency in employee email signatures. But our customers needed more and deserved a more intuitive platform to extend brand control, maximize engagement, and get more from every email. That’s why we recently launched a new UI and expanded product suite.
Opensense is now the only branding, marketing, and sales enablement platform that turns every email and interaction into a measurable brand moment. Learn more about our big news here.
Many of our products saw an upgrade, including email ad campaigns. We’ll use this blog post to dive into some of the specifics and what it all means for our customers.
Wait, What Are Email Ad Campaigns?
If this concept is new to you or you need a refresher, here’s a quick overview. Think of email ad campaigns as targeted ads that just happen to live in employee email signatures.
For every 100 employees, a company sends around one million emails annually. That translates to one million free ad impressions you could be leveraging in a channel you already own (and with your most engaged audience).
Opensense makes it easy for teams to:
- Turn employee email into a high-impact marketing channel.
- Deliver targeted ad banners where your audience is already engaged.
- Track clicks, optimize engagement, and drive measurable results.
What’s New with Email Ad Campaigns?
Opensense’s redesigned UI makes it easier than ever to create, manage, and measure the impact of your email signatures, banners, and sales tracking—all in one easy to use platform.
The enhanced Marketing Campaigns Dashboard simplifies workflow and navigation for banner creation, targeting, and performance tracking.
- Ad campaign creation and management enables faster, more structured setup.
- Advanced email signature and ad campaign targeting delivers smarter automation and CRM-driven personalization.
- Utilize A/B testing for better campaign performance.
- Full mobile access lets you manage campaigns, track performance, and review metrics—just like on desktop.
Unified dashboards bring your email signature branding and engagement data together. Users can get real-time performance insights on banner campaigns with enhanced analytics that break down clicks, impressions, and engagement.
Flexibility and Impact
Now it’s easier than ever for marketing, brand, and sales teams to:
- Deliver the right message to the right audience at the right time
- Leverage every employee as a brand builder
- Use your best high-volume, always-on ad channel (that you own)
- Support goals and drive ROI without extra effort
Audience targeting options:
- Sender
- Recipient
- Language
- Location
- Role
- Lifecycle or opportunity stage
- Industry
Popular use cases:
- Drive event registrations or attendance
- Promote content like case studies, ebooks, blogs, and videos
- Customer marketing, retention, and upsell
- Account-based marketing
- Employee engagement and company culture
What’s Next + Helpful Resources
We’re going to continue to get the word out about the new, reimagined Opensense platform and celebrate this huge win with our customers. Expect to see more on new features, benefits, and specific use cases, and follow us on LinkedIn, X, or bookmark our blog to stay up-to-date on the latest.
If you’d like to learn more about why we launched a new platform and what it means for our customers, check out this recent blog post. And if you need to do a little more research on email ad campaigns, we have you covered with some helpful links below:
- Product Page: Email Ad Banner
- Email Ad Banner Examples
- Ideas for Account-Based Marketing Email Signatures
- Group Demo Webinar: Intro to Email Signature Marketing
If you're not yet an Opensense customer and want to see the new platform or email ad campaigns in action, you can schedule a demo here.
