5 Impactful B2B Email Templates to Say Thanks

November 23, 2021

When drafting a professional email, sometimes even the most genuine sentiments are difficult to put into words. Expressing your appreciation or simply saying thanks to customers, colleagues, or partners can feel overwhelming and intimidating because you've got to choose the right words that help deliver a positive impact. 

If you find yourself frozen in front of your keyboard this week, relax. We've got some good news. There are a few very straightforward, effective ways to say thank you via email, and relying on a template to help you get started is a great way to stay on track while keeping things short and sweet. Regardless of the recipient, you can reference one or all of the templates below to piece together the perfect note that will leave them feeling warm and appreciated.

Thank Your Customers
Subject Line: Thanks for choosing us!

We know you have plenty of options when it comes to spending your time, energy, and money, and we want you to know how appreciative we are that you’ve chosen to spend it with us! It’s our priority to provide you with valuable [products and/or services] and outstanding customer service along the way. 

To say thanks, we’d love to offer you [promotion/discount/coupon code details]. Your opinion and feedback are important to us, so don’t hesitate to contact us if you have any questions, concerns, or kudos.

[Include contact information here.]

We appreciate you!


[Email Signature]

Thank Your Team
Subject Line: Kudos to you!

There’s been a lot going on, and we know how difficult it can be to find a balance between a hectic work schedule and your personal lives - especially with so much going on in the world!

It’s important to us that we share our sincere appreciation for all the wonderful work you’ve done here at [Organization Name].

Our business is founded on [Values], and you truly exemplify what it means to embody this throughout an otherwise challenging time.

Thank you for your ongoing contributions to the team, to each other, and to our customers. We couldn’t do it without each and every one of you!


[Email Signature]

Thank Your Tech/Marketing Partners
Subject Line: Your partnership means the world! Can we say thanks?

It’s important to us that we let you know how important your [# years/months] of partnership as a [tech/marketing, etc.] provider have been to us. You’re an integral part of our success as a business, and we are so appreciative of your contributions to our mission and goals within the industry. 

We didn’t want this [year/month/week] to end without having expressed our sincerest thanks for all that you do. Here's a small token of our appreciation [gift, discount, etc.].


[Email Signature]

Thank Customers For Reviews (G2)
Subject Line: Your review means the world.

Taking the time to review our services on G2 makes you just one of the many reasons we feel so inspired to do what we do each day. We know that your time is precious, and knowing that you’ve gone the extra mile to leave us a review shows the value you bring to our organization as a customer. 

We strive to offer the best [products/services details] on the market and by leaving us a review, you can help others find us too. If there’s anything we can do to make your experience even better, don’t hesitate to reach out.

[Insert contact details.] 

Thank you so much for taking the time to spread the word about [Organization Name] via G2. You’re the best!


[Email Signature]

Thank Listeners/Subscribers
Subject Line: We’re SO glad you’re here…

We’re lucky to have [listeners/subscribers] like you in our corner. Thank you so much for taking time out of your day to connect with us [in your inbox, online, etc.]. Support from our community makes us proud and excited to continue doing what we do. 

We appreciate the time and energy that you spend with us, and are always working to offer you the best content on the market.

Thank you for being a big part of our success!


[Email Signature]

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Jass Binning
Director of Marketing
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