Virtual events are here to stay, and physical events are making a comeback quickly.
The big question on all our minds is how do you compete for that coveted calendar slot and get more registrations?
The “million impression answer”: everyday email.
See, most marketers can only use email to send blasts to big lists. But there’s a whole other side to email that trailblazers like Salesforce and Outreach are using to drive higher turnouts without burning through their budget.