These 3 SaaS Brands are Capturing the Hearts of Marketers Everywhere

February 14, 2022

It’s Valentine’s Day, and love is in the air!

We’ve been struck by Cupid’s bow, and now we can’t help but swoon over some of the leading brands in B2B SaaS. ​​From their unconventional brand strategies to their inspiring missions, these brands have captured our hearts ❤️

Our favorites are the ones that truly embody what it means to be engaging, authentic, and clear in how they approach community building. They make it easy for us to love them, to connect with their mission, and make us feel like we are a part of their team. When admiring standout brands, we pay attention to the ways they leverage unconventional brand strategies to inspire their followers and leave their customers with memorable experiences. 

Without further ado, here are the top 3 brands we’re falling over this Valentine’s Day:

You had me at, Gong

Gong aims to help customers close more deals, make more money, and run more efficiently. 

They do so by analyzing customer-facing interactions and making recommendations for improvement in real-time, helping teams identify their blind spots, make adjustments, and deliver on a better brand & customer experience.

Simply put, Gong is like your very own dating coach – think Alex “Hitch” Hitchens. 

What do we love most about them? They shower their audience with nothing but the best. Gong's CMO, Udi Ledergor’s, marketing philosophy is all about creating content that their buyers simply cannot resist and then giving it away for free. That’s right. Practically, every single resource you would ever want to read, watch or listen to is accessible (no email or phone number required). 

If you spend some time going down their resource rabbit hole, you’ll find an array of high-quality blog posts, data-backed insights, and easy-to-follow templates to help you work smarter.

Gong Resource Library

If you’re wondering, ok that’s cool, but how do they get leads, if they don’t gate their content? 

Here’s the strategy they employed, that captured our hearts:

Their team links to only the most exclusive content that provides their audience with even deeper insights into the topics they are researching. And this, ladies and gentlemen, is how they also get the highest intent leads entering their sales and marketing pipeline.

As an added bonus, they’re constantly sharing the freshest content on social that makes them exciting, approachable, and engaging.

They are constantly experimenting with memes, trends, and new tactics to stay relevant and relatable. These are just a few of the many reasons we’re loving Gong lately. Check them out if you’re looking for inspiration on how to showcase your SaaS offerings, create an engaging dialogue with your users, and support your community with valuable resources.

Mailchimp, marry me.

Mailchimp has always been a favorite of ours and marketers everywhere – that’s because they opted to stand out in a sea of SaaS conformity. They’ve proven to aspiring brands all over the world that B2B does not have to be boring - and actually, being different is the only way to do it.

Mailchimp Brand Identity

They stay true to their bold brand identity across everything they do, including ads, campaigns, customer experience, and their events. Their punchy promos and buzz-worthy content obviously has us smitten –but beyond their fun and quirky exterior, Mailchimp is also a serious business tool.  

We appreciate how they're always innovating and expanding their product offerings to deliver the greatest value for their audience. By doing so, they know how to keep their customers happy. And happy customers are what keeps Mailchimp thriving! 

Plus, they get bonus points for originality, spunk, and their iconic winking Chimp logo. What's not to love?

Whether you’re a prospective customer, current customer, or a marketer simply browsing the web, Mailchimp is sure to charm you with every visit. In short, we’d definitely swipe right on Mailchimp. 

Notion, I choose you.

If you haven’t heard of Notion yet, consider this a big day. I mean it. 

Notion is the best way to get things done. Whether you're working on a team project or just trying to get your life in order, this killer app makes it easy for anyone looking to get organized and be at a Tim-Ferris level of productivity.  

They serve users by simplifying the approach to productivity and collaboration. While Notion can be used for personal organization tasks, they’re especially loved by marketing, product and success teams of all sizes for their focus on collaboration and connection. 

For Notion, the customer is core to their marketing strategy. They get real close to their users, and invest time to listening to their needs, iterating on their product, and speaking with them directly. That’s a big reason why their product has only gotten better and better. To further this mission and mindset, Notion empowers its community to share their experiences and puts power users at the center of their strategy. In doing so, they’re able to show the world how their best users are able to take advantage of Notion’s powerful resources and tools to get more done. 

By leaning into their dedicated community, they’ve created a safe space for interested and curious prospects to learn more about this awesome tool before committing to paid plans (which are quite affordable, we might add). 

The icing on the cake is their accessible collection of more than 250 templates that users can browse to get inspiration from real Notion users and even the Notion team. These templates are a great way to encourage their audience to use Notion’s functionality in new and unique ways. 

If you’re interested, browse the template gallery here and sort by category to find high-powered Notion templates that will help you simplify or streamline your workflows, organization systems, and so much more. Categories include marketing, personal, education, and more! 

Our love for Notion runs deep, but it runs even deeper for their incredible community of users who support each other and proudly support Notion. 

Be mine, Valentine.

We can all learn a thing or two from the way Gong, Mailchimp and Notion shake up traditional approaches to brand strategy, marketing, and community engagement.

There’s a lot to take away from each of these brands along with others within (and even outside of) your industry.

If you pay attention and take notes on what they do right, you can quickly improve and influence your own strategies and initiatives. This is exactly why we’ve been paying attention to our favorite SaaS brands in the tech space lately, and now we’re excited to share them with you. 

Thanks for reading our blog!

P.S. A Sweet Surprise

You made our day 💖 So we want to return the favor: In the spirit of Valentines Day, we’re giving away a lil surprise. Head on over to our LinkedIn post and show some love to enter today to get your chance to win a Shutterfly Photo Book.

February Giveaway Email Header
Growth Marketing Camp Valentines Day Contest

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Jass Binning
Director of Marketing
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