Why We Launched the New Opensense Platform and What It Means for Our Customers

April 21, 2025

Allow us to (re)introduce ourselves as today we launch the new Opensense platform. But first, a quick note to the real MVPs.

Dear Customers, Thank You

It’s a big day for our team and a milestone we’re extremely proud of, but this moment isn’t just about us. It’s about our customers. Their support, influence, and ideas have made an impact and helped us get to this point. So first, to our customers and friends of Opensense, thank you from the bottom of our hearts. A lot of blood, sweat, and tears went into this launch and we could not have done it without you.

Why New? Why Now?

Opensense started as a simple solution to a common problem: maintaining brand consistency in employee email signatures. For years, we’ve helped world-class organizations like Snowflake, Salesforce, UWM, and the American Cancer Society turn everyday communication into a powerful brand asset. But as the role of email in branding, sales, and compliance has expanded, so have the expectations of our customers.

We’re proud of where we came from and won’t lose sight of it, but our customers needed more. They wanted to extend brand control, maximize engagement, and get more from every email. They deserved a more intuitive platform; one that elevates every email, campaign, connection, and conversation.

Here’s what we heard from customers, and what guided these upgrades:

Make it as intuitive as possible – customers want a frictionless experience.
Mobile-first experience – ensure all features work seamlessly on mobile.
Performance-driven improvements – more analytics, insights, and automation.

We believe we have checked all of these boxes (and more!) to make Opensense a customer-first B2B solution.

So What’s New?

Well, a lot of stuff. And while we’re excited to dive into the details of every new feature, what we’re really excited about is the impact it creates for our users. So let’s start there. It’s time to position the Opensense platform in a new way, the right way.

Every email. Every handshake. Every follow-up.

Every moment shapes how your brand is seen and remembered. How you show up in every interaction defines trust, credibility, and connection. Opensense helps you make these moments count - by transforming the tools you already use into consistent, measurable, and branded touchpoints.

No inconsistencies. No guesswork. No missed opportunities.

Just smarter ways to engage, build trust, and make every touchpoint count.

Opensense is now the only branding, marketing, and sales enablement platform that turns every email and interaction into a measurable brand moment. The redesigned UI and expanded product suite makes it easier than ever to create, manage, and measure the impact of your email signatures, ad campaigns, and sales tracking—all in one easy-to-use platform. Here’s what users can expect to see:

Reimagined UI – A faster, more intuitive way to manage branding across every email and customer interaction.
Enhanced Marketing Campaigns Dashboard – Simplified banner creation, targeting, and performance tracking.
Upgraded Email Insights & Analytics – Helps sales teams identify high-intent moments to follow up and close deals.
Digital Business Cards – A modern way for teams to share their brand and connect, in person or online.

New Feature Overview

“More” and “most” are two new favorite words on our team. You’ll hear us say them a lot during this new phase because it accurately summarizes what this new platform represents for our customers. Do more with Opensense and get the most out of…

Email Signatures. Get beautiful, centrally managed email signatures. Everywhere.

Centrally managed email signatures that look great everywhere
Directory Sync for automatic updates
One-time setup with ongoing controls
Flexibility for end users

Email Ad Campaigns. Transform the emails you and your employees send every day into high-impact marketing campaigns.

Leverage an untapped, high-volume channel
Deliver dynamic banners to your most engaged audience
Precision targeting by audience, region, role, or funnel stage
Run campaigns that actually get seen—and clicked

Sales Outreach. Track engagement, prioritize leads, and close deals faster with sales insights.

Multi-recipient tracking (opens, clicks, replies, pdf downloads)
Real-time engagement alerts and buyer intent signals
Seamless CRM integration
Replay engagement across the deal cycle

Your Connections. Ditch paper business cards for digital, trackable, and easily shareable networking resources.

Digital business cards, always up to date
Fully customizable to your brand
Built-in tracking and analytics
CRM-connected and event-ready (coming soon)

Email Compliance. Unify every brand touchpoint, from email to in-person, while building credibility and recognition.

Centralized control over disclaimers, disclosures, and legal notices
Automated compliance with GDPR, CASL, and CCPA/CPRA regulations
Built-in guardrails that scale with your business

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A Few More Things We’re Excited About

Smarter, Seamless Networking

You may have noticed that we mentioned “digital business cards” above, and we think it’s worth mentioning again. Your business card isn’t just a contact. It’s a brand experience. Whether you’re at an event, in a meeting, or following up, your contact details can stay up-to-date without having to reprint anything.

Event marketers, this is a game-changer as you manage booth traffic and prioritize who to follow up with first. Sellers, now you can effortlessly share details, engage prospects, and leave a positive brand impression with every interaction.

Sales Tracking & Improved Analytics

Email engagement data is quickly becoming sellers’ new favorite type of intent data. Now it’s easier than ever to know exactly who is engaging with your emails and when. Track buyer intent, prioritize leads, and follow up at the right time with real-time insights.

Track opens, clicks, forwards, and PDF downloads.
Multi-recipient engagement tracking shows who engages within a buying group.
Live email replay reveals how prospects interact with email content.
Seamless CRM integration automatically logs engagement data into Salesforce and HubSpot.

‍Better Integrations & Performance Upgrades

‍Sync branding, campaigns, and engagement data with the tools your team already uses. Expect to see faster performance and improved integrations so you can manage everything easier.

Seamless integrations with Salesforce, HubSpot, Marketo, Google Workspace, and Microsoft.
Performance upgrades for faster page loads, optimized APIs, and scalable architecture.
Expanded integrations with Salesforce, HubSpot, Marketo, and Eloqua.
CRM & HubSpot integration to sync sales and marketing insights (coming soon)

Customer Feedback So Far

As with any launch, we approached this thoughtfully and strategically. We did our homework with beta testing and user feedback. Here are three key takeaways:

Customers loved the simplified experience and faster workflows.
Sales teams appreciated deeper engagement tracking & CRM insights.
Marketers found better campaign control & analytics useful for optimization.

And here are a few early testimonials:

"The new Opensense UI is exactly what we needed—faster, cleaner, and incredibly easy to use."
"Tracking buyer intent signals directly from emails is a game-changer for our sales team."

Join us for a Tour of the NEW Opensense platform

This is a big moment—and we’re just getting started. Now that it’s here, we want YOU to be the first to see it. What will customers get? Which products have new features? What are the new workflows? We’ll be answering these questions and much more as we walk you through the platform and show you what’s new.

Rr webinaOpensenseWe hope to see you there!