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Tactics, proof points, and platform intelligence for Marketing and IT teams running email signature strategy at scale.
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Compliance & Security
Risky Business: The High Cost of Non-Compliance in Today's Regulatory Landscape
In today's business climate, compliance management is crucial for high-risk industries. The cost of non-compliance can be significant, leading to costly fines, damaged reputations, and legal action.
Compliance
Employee Branding
How Employee Relationships Help Brands Win Big - 8 Marketing Leaders Weigh In
Discover how employee relationships can help build big brands in the B2B world. Learn from 8 marketing leaders at the B2BMX event who share insights on prioritizing employees as a powerful component of brand strategy. Get expert advice on leveraging employee relationships to amplify your brand and make every employee a brand builder. Don't miss out on this valuable information for building better brands.
Marketing
Employee Branding
Brand Building from the Inside Out: Why Employee Relationships Matter
Discover how B2B businesses humanize their brand and why prioritizing employee relationships is crucial for standing out in a crowded market. Learn effective strategies, including employee advocacy and influencer marketing, to forge stronger connections with your target audience.
Marketing

Compliance & Security
Top 7 Things to Look For in an Email Signature Vendor
There are many features that make an email signature such a powerful branding and marketing space. Most notably, businesses and organizations can now manage all their email signatures in one place. Here are seven of the most important things to consider when choosing an email signature solution vendor to bring your signatures to life.
IT

Email Signature Management
Company-Wide Email Signature Solution and Best Practices
Discover the benefits of a centralized email signature solution and learn best practices for creating company-wide professional and compliant email signatures for your team. Improve your brand image and save time and resources with our guidance.
Compliance
Compliance & Security
Cutting Costs, Not Quality: How to Optimize Your Tech Stack for Maximum Efficiency
This blog post will provide you a no-nonsense guide on evaluating (or re-evaluating) your technology stack, and identifying the best-of-breed SaaS enterprise solutions that will lead your business forward.
IT
Compliance & Security
GDPR for Sales Outreach: How to Prospect While Staying Compliant
Data privacy and protection have become crucial concerns for organizations and consumers. This guide will explain in detail what GDPR is, what it entails, and how you can engage in cold emailing while staying compliant.
Compliance

Employee Branding
A Letter to CMOs: Are Employees Ruining Your Brand?
Email signatures are important enough to be distributed in some manner to every employee within your company but where we see the biggest issue is in maintenance and management. Brands often go through rebrands yet many employees continue to sport the old logo.
Marketing
ABM
Employee Email as an ABM Channel
Marketers are familiar with segmenting their target audience into personas. This ensures that you're creating content that appeals to the interests of each type of customer you're targeting. The challenge with this approach is that it can be difficult to target multiple personas within the same company — until now. With employee email as an ABM channel, teams can break the audience down even further into granular details that tap into when and how people buy.
Marketing


