Blog

GDPR made its mark in May 2018, and along with it, a series of new rules and regulations came about. We'll explore the implications of the GDPR for B2B businesses and offer some tips to help you move closer to an optimal state of compliance.

Get the most value out of your Opensense and HubSpot integration and extend the value of your inbound marketing campaigns even further through employee emails.

Wondering how some of the top brands in the world generate buzz for their events? Check out these 5 ways leading brands use employee email to generate pre-event hype

One of the best ways our team knows how to make the most of any season is through employee email signatures. This subtle-yet-effective marketing channel is one of the easiest ways you can engage with your audience and network without having to terrorize their inbox. Need some halloween inspo? We got you. Check it out.

We’ve put together a collection of effective out of Thanksgiving office responses that you can use to keep your network in check and communicate your outage with humor and style.

What rights do you have to customer prospects’ data? And what rights do those customer prospects have when interacting with your brand? Like many other things in life, privacy compliance is subject to interpretation. Keep reading to understand the questions businesses should be thinking about.

What if I told you that your brand could reach 1 million people every year...without paid ads? You would think I was crazy, right? Luckily for my team at Opensense, I'm not.

When it comes to testing marketing and brand building strategies, agencies and organizations are quick to abandon initiatives too quickly. But in 2022 and beyond, it’s crucial to focus on playing the long game if you’re hoping to build a memorable B2B brand.

How can a brand stand the test of time? We had the honor of connecting with more than a dozen Brand Builders at HubSpot’s Inbound22 Conference this year and asked each of them this very question. Here's what they had to say.

What's the frequency illusion and how can you leverage it to create sustainable, profitable communities full of eager buyers and brand loyalists?

What if you could combine two of the largest, most effective channels for connecting to your audience in a B2B marketing world? By combining the power of web and email, marketers are able to target top accounts thanks to the RollWorks + Opensense integration.

After the recent changes in email compliance regulations, businesses must reconsider their cold email outreach campaign strategy. To avoid getting hit by fines and breaking regional laws, be sure to check out the email compliance checklist for cold outreach in 2022.