Loopio’s Secret Sauce for Success Through Simplicity And Video
You may not be aware of it, but, Short and Snappy, and Scrappy and Fun are magic words. If you don’t believe us, ask Alison (Grenkie) Hayter, Director of Product Marketing at Loopio. She joins Growth Marketing Camp to share some of that magic with our listeners.
By nailing down messaging and aligning with sales, Alison’s product marketing team helped the sales team get their time back and focus only on highly essential demos. And how she did it you may ask? By understanding the importance of a simple, product video. No ukuleles in the background, no animation, no fancy-schmancy artwork - just a straight-up product walk-through that every potential customer wants to see. We have some real wizardry going on in this episode, so make sure to tune in!
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