Loopio’s Secret Sauce for Success Through Simplicity And Video
You may not be aware of it, but, Short and Snappy, and Scrappy and Fun are magic words. If you don’t believe us, ask Alison (Grenkie) Hayter, Director of Product Marketing at Loopio. She joins Growth Marketing Camp to share some of that magic with our listeners.
By nailing down messaging and aligning with sales, Alison’s product marketing team helped the sales team get their time back and focus only on highly essential demos. And how she did it you may ask? By understanding the importance of a simple, product video. No ukuleles in the background, no animation, no fancy-schmancy artwork - just a straight-up product walk-through that every potential customer wants to see. We have some real wizardry going on in this episode, so make sure to tune in!
Never want to miss an episode? Check out this podcast and subscribe and review on Apple Podcasts, Buzzsprout, Google Podcasts, Stitcher, Spotify, TuneIn Radio, or YouTube.
Ready to show your support? 😉
If you’ve listened to the show and learned a thing or two, we’d appreciate it if you shared the love. Here are some ways you can help us to get this podcast out there.
- Suggest a guest by tagging them in the comments
- Like, comment, or share your favorite episodes
- Subscribe or follow the show on your platform of choice
- Give us a rating and comment if you like the episode